Camera obscura film series banner

Video timelapse

Design process

I was commissioned to create a promotional Email banner for the weekly film screening and discussion at Whitman College.
 
Preferences:
  • delightful
  • goes well with all the styles of the films being showed
  • light
  • simple but not too minimal
 
 
  • Visual keywords

Film theory
Academic
Art film
Email banner
  • Screening film

  • Brainstorming

Since all the films are from the 20th century. I decided to include some pertinent visual elements that define the genre of films of their event. 
 
 
Vintage/old film: Film tape roll, film camera
 
Index feeling: recreating the representational scene on each film tape
 
Tools: Procreate, Photoshop
 
Color themes: To correlate better with the film posters, I decided to use some of the key colors from the posters directly.
 
 
  • Visual elements

retro_19_vray_01.jpg2bb0417a-5cee-4be0-b
filmroll.jpg
shutterstock_281305e.jpg
  • Color palette

51uwG4llwtL.jpg
Screen Shot 2019-03-23 at 4.28.13 AM.png
Screen Shot 2019-03-22 at 11.28.31 PM.pn
The colors extracted seemed to be too dark and not vivid enough. So I edited each color code, making them appear less pastel, and adding more contrast.