Camera obscura film series banner

Video timelapse

Design process

I was commissioned to create a promotional Email banner for the weekly film screening and discussion at Whitman College.
 
Preferences:
  • delightful
  • goes well with all the styles of the films being showed
  • light
  • simple but not too minimal
 
 
  • Visual keywords

Film theory
Academic
Art film
Email banner
  • Screening film

  • Brainstorming

Since all the films are from the 20th century. I decided to include some pertinent visual elements that define the genre of films of their event. 
 
 
Vintage/old film: Film tape roll, film camera
 
Index feeling: recreating the representational scene on each film tape
 
Tools: Procreate, Photoshop
 
Color themes: To correlate better with the film posters, I decided to use some of the key colors from the posters directly.
 
 
  • Visual elements

  • Color palette

The colors extracted seemed to be too dark and not vivid enough. So I edited each color code, making them appear less pastel, and adding more contrast.

Open for Product/UX Design roles and freelance projects.

See my résumé.

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© 2020 by Yifan Zhang